The year she turned 24, she debuted by taking first place in the figure division and winning the sports model division at the fitness competition WBC.
The breakthrough yearThe year she turned 25, she appeared in a Muscle Queen special on KBS2’s Let’s Go! Dream Team Season 2 and won the obstacle course. The broadcast made her name known to the public.
In 2016, she appeared in KBS2’s Lunar New Year special Muscle Queen Project and kept winning at fitness competitions. In 2017, she attended the ASICS 2017 A/W presentation as a fitness trainer.
In March 2018, she began uploading YouTube videos three times a week, and in September she married a man four years older. In 2019, she received Fitness Influencer of the Year at the Asia Fitness Awards.
By 2020, her channel Hip Euddeum had 850,000 subscribers. In 2021, she published the essay Eutteum Cheryeok.
In 2022, she was picked as a Puma ambassador and appeared on tvN’s Kick the Number. In 2023, she was a contestant on Netflix’s Physical: 100 and joined SBS’s Kick a Goal as a founding member of FC Streaming Fighter.
In 2024, FC Streaming Fighter won its first title 526 days after its founding, and she appeared on Netflix’s The Influencer. In 2025, she took part in KakaoBank’s Moim Account event as a sports star in the training field.
In July 2026, she left Kick a Goal.
Shim Eu-ddeum (born May 23, 1990) debuted in 2014, the year she turned 24, by winning the fitness competition WBC, and became known on Dec 13, 2015, the year she turned 25, when she won a Muscle Queen special on KBS2’s Let’s Go! Dream Team Season 2. In 2022, the year she turned 32, she was picked as a Puma ambassador and described as the first female workout YouTuber to reach 1 million subscribers.
Ages are by calendar year (the year minus the birth year), birthdays aside.
Took first place in the figure division and won the sports model division at the WBC, a Korean fitness competition. The same year she placed second in figure medium at Musclemania Korea.
Source 01 · The Gate (Naver Sports) (Korean) · Today’s S-girl Shim Eu-ddeum · opens in a new tabSource 02 · Dong-A Ilbo (Korean) · Wedding announcement and competition record · opens in a new tabTook first place in the Sports Model Pro division at a fitness competition.
Source 02 · Dong-A Ilbo (Korean) · Wedding announcement and competition record · opens in a new tabAppeared for the first time in the Muscle Queen special.
Source 03 · Newsen (Korean) · First appearance on Let’s Go! Dream Team Season 2’s Muscle Queen special · opens in a new tabWon the final in 1 minute 15.43 seconds, ahead of Anda and Song Bo-eun. A 2018 Dong-A Ilbo article wrote that she made an impression on the public after appearing on Let’s Go! Dream Team Season 2.
Took first place again at a fitness competition.
Source 06 · MHN Sports (Korean) · Update on female influencers · opens in a new tabPublished a book on body-shaping know-how and exercise methods.
Source 02 · Dong-A Ilbo (Korean) · Wedding announcement and competition record · opens in a new tabAppeared as a trainer in a special with guests from Insooni to AOA and Twice.
Source 05 · Korea Economic TV (Korean) · Muscle Queen Project, Shim Eu-ddeum · opens in a new tabAttended the event at Boon The Shop Cheongdam in Gangnam District, Seoul, as a fitness trainer.
Source 07 · Sports Kyunghyang (Korean) · Musclemania’s Shim Eu-ddeum posing · opens in a new tabShe says she planned all of her video content herself from then and uploaded three times a week for three years. Digital Times wrote that her channel Hip Euddeum was opened in 2018.
Source 08 · MBC Entertainment (Korean) · Shim Eu-ddeum, “1 million subscribers gold button” · opens in a new tabSource 12 · Digital Times (Korean) · Top 5 workout YouTube channels for the quarantine weight gainer · opens in a new tab The timing is from her own account on a 2023 YouTube show. A July 2018 Dong-A Ilbo article gives the channel’s name at the time as My Minus Life.Held the wedding at the L Tower Grand Ballroom in Yangjae-dong, Seoul. Her husband works in the fitness industry and is not a public figure.
Source 09 · Sports Seoul (Korean) · Shim Eu-ddeum’s fairy-tale wedding · opens in a new tabSource 02 · Dong-A Ilbo (Korean) · Wedding announcement and competition record · opens in a new tabThe Seoul Central District Court ruled that the agent contract with a management company, over how revenue was split, was void. The contract was signed in September 2018.
Source 10 · Financial News (Korean) · YouTuber Shim Eu-ddeum wins suit to void a contract · opens in a new tab The date the court issued its ruling could not be confirmed; the date is that of the news report.Received the award at the ceremony at the Grand Hyatt Hotel in Hannam-dong, Seoul. She had 320,000 followers at the time.
Source 11 · Sports Seoul (Korean) · 2019 Asia Fitness Awards · opens in a new tabThe channel’s total views stood at 110.03 million.
Source 12 · Digital Times (Korean) · Top 5 workout YouTube channels for the quarantine weight gainer · opens in a new tabPublished by Dasan Books. It tells how exercise changed her health and her outlook on life since a frail childhood.
Source 13 · MBN (Korean) · “Squat goddess” Shim Eu-ddeum publishes an essay and self-help book · opens in a new tabPicked as an ambassador of the sports brand Puma. Smart Economy described her as the first female workout YouTuber to reach 1 million subscribers.
Source 14 · Smart Economy (Korean) · Puma picks Shim Eu-ddeum as ambassador · opens in a new tab The date she reached 1 million subscribers could not be confirmed in news reports.Appeared on the football variety show led by Kim Jong-kook and DinDin.
Source 15 · Sports Seoul (Korean) · Kim Jong-kook and DinDin named hosts of football show Kick the Number · opens in a new tabAppeared as a contestant on the survival show that seeks the strongest body.
Source 16 · Sports Donga (Korean) · Netflix Physical: 100 to be released Jan. 24 · opens in a new tabSource 17 · TV Report (Naver) (Korean) · Physical: 100, Shim Eu-ddeum, “our team has four women” · opens in a new tabJoined as the 11th new team, and scored the team’s first goal with a shot in the second half of its first practice match.
Source 18 · Xports News (Korean) · FC Streaming Fighter, Shim Eu-ddeum scores the team’s first goal · opens in a new tabLost 3-1 to FC World Class in the final, and scored the team’s consolation goal.
Source 19 · Gwangju Maeil Shinmun (Korean) · Kick a Goal, FC World Class wins the Super League · opens in a new tabIt came 526 days after the team’s founding. The household rating that day was 5.3% (Seoul metropolitan area).
Source 20 · Sports Seoul (Korean) · FC Streaming Fighter wins its first title on Heebab’s winning goal · opens in a new tabAppeared on the show in which 77 influencers compete.
Source 21 · Dailian (Korean) · Pani Bottle, Shim Eu-ddeum and others set to appear on The Influencer · opens in a new tabWas to take part in a one-day lesson with sports stars alongside Kim Kuk-jin, Sean, Park Joo-ho and Lee Hyung-taik.
Source 22 · JoongAng Economist (Korean) · “Work out with Park Joo-ho and Shim Eu-ddeum,” KakaoBank Moim Account · opens in a new tabNewsis reported that day that her channel Hip Euddeum had about 1.6 million subscribers.
Source 23 · Newsis (Korean) · Update for 2026 · opens in a new tabAnnounced her departure on her own YouTube channel. Sports Chosun wrote that she had played as captain of FC Streaming Fighter for 3 years 3 months.
Source 24 · Sports Chosun (Korean) · Shim Eu-ddeum abruptly leaves Kick a Goal after 3 years 3 months · opens in a new tabEND OF SELECTED RECORDSSelected records, 2014–2026 · not a complete list of work. “Key moment” is an editorial label, not a measure of success.
What did they do, and at what age?
AgeTrail lines up the key moments of a life by age.
Debut and breakthrough are marked separately, and every record has a source.
Sports · South Korea
May 23, 1990 —
Ages are counted from the birth year 1990: the year of the event minus 1990, birthdays aside. “Key moment” labels and the connecting story are AgeTrail's editorial reading.
Fact-checked: 2026.09.29 · An independent archive, not affiliated with the person or their agency.