The year she turned 23, she began posting videos to YouTube steadily.
The breakthrough yearThe year she turned 24, YouTube named Ssin the Korean individual beauty channel that had grown the most over the year. The Frozen Elsa makeup video she posted in February ranked ninth among YouTube videos to watch in Korea in Hankook Ilbo’s list, and in July her part in KCON LA as a CJ E&M partner was announced.
In 2015, the year she turned 25, she appeared as a creator at Google Korea’s YouTube 10th anniversary press conference. Her channel had more than 410,000 subscribers. In 2016, Seoul Economic Daily introduced her as a beauty creator with 1.05 million subscribers, and in September her channel was placed on the U+tv YouTube channel service.
In 2017, she was profiled in Forbes Korea’s POWER LEADER 2030, and in October she talked at Edaily’s W Festa about how she became a YouTube star.
In 2018, she appeared on JTBC’s Lansun Life and gave makeup consultations at Get It Beauty Con. In December she donated 11 million won to support older adults.
In 2019, she appeared in a beauty class on Produce X 101 and on Video Star, and in September she became an ambassador of the Community Chest of Korea. In 2020, a brush and pouch set made with Kumo Brush came out. In 2021, she took part as an ambassador in volunteering to make daily-supply kits.
In 2022, the underwear brand Coated Moupang, made with CJ OnStyle, was launched. In 2023, she made a special appearance in Netflix’s Celebrity. In 2024, she appeared as a mentor on tvN’s Find Super K.
In 2025, she attended the closing ceremony of the Community Chest of Korea’s sharing campaign, and in July was introduced as an ambassador of the Creator Media Industry Expo. In 2026, she was introduced as leading a session at a Cafe24 creator commerce conference.
Ssin (born 1990) began posting videos to YouTube around 2013, the year she turned 23, and became known on Dec 9, 2014, the year she turned 24, when YouTube named her the Korean individual beauty channel that had grown the most over the year. In 2016, the year she turned 26, she was introduced as having 1.05 million subscribers.
Ages are by calendar year (the year minus the birth year), birthdays aside.